Established in Taiwan in 2015, Tai Croissant became an increasingly popular snack and dessert chain featuring taiyaki, an iconic Japanese fish-shaped pastry. The pastry crisp brown pastry comes in a variety of sweet and savoury fillings that customers can select from including matcha red bean, cheesy smoked chicken, Oreo custard, Okinawa mochi, and more. Their rainbow taiyaki selections are an alternative, served covered in a flavoured coating. Additionally, customers can get refreshing drinks from the store, with highlights like their matcha au lait and brown sugar bubble milk.