The name UMMA is inspired by the Arabic word ‘ummah’, which refers to a community that is bound together by religion. It is a clothing line that celebrates modern women with modesty by offering a range of fashionable yet comfortable wear. This can be seen from the sophisticated designs of kurta, jubah, and modern kurung that would also go well with its scarves of various styles. One can waltz in the town clad in a set of clothing that helps them express their identity as a woman of the ummah.