AHAVA was formed in 1988 to research the skin-renewing effects of the Dead Sea’s minerals, and subsequently engineer beauty products that harness these benefits and are further enriched with botanical extracts. Its base formula is gentle and hypoallergenic, and is free of parabens, sodium laureth sulfate, petroleum, harsh synthetic ingredients, and genetically modified organisms. The skin-friendly range of face and body has won over beauty devotees worldwide—with flagship stores in Israel, Germany, England, Hungary, the Philippines, and Singapore.