Founded in 1959 in Singapore, New Moon has expanded and become an international brand with a wide distribution network that spans across the globe to countries such as United Kingdom, Russia, Hong Kong, Japan, Malaysia, and more. The award-winning brand is dedicated to providing its flagship product, canned abalone, in a variety of taste profiles and textures to match the preferences of its discerning customers. In addition to abalone, New Moon Singapore also offers other traditonal delicacies such as bird's nest, chilled Taiwanese sausage, and more, as well as seasonal delights for Chinese New Year.