Located in Geylang, the School of Concepts establishment strives on empowering children through the means of literacy as well as incorporating technology to their daily learning. They focus on a child's potential regardless of their religion,racial and or financial backgrounds. A percentage of their resource income are dedicated into providing for underprivileged children. They integrate multiple intelligence skills into their class such as auditory, visual and kinaesthetic skills by playing sound games and speech exercise to further enhance the children's capabilities.