Having in the recent years received recognitions such as the Top 100 Singapore Excellence Award, Singapore Heartland Enterprise Star Award, and 360-Breakthrough Award, Yi Kou Wei has been selling their popular freshly hand-made popiah among other pastries since 1983. The establishment aims to promote traditional Singaporean snacks and offer a nostalgic experience to its customers. Apart from their popiah, they also sell yam kueh, muah chee, organic glutinous rice, Teochew popiah, Nyonya and cheese pineapple tarts, and many more.